Understanding Media Semiotics: Second Edition

✍ Scribed by Marcel Danesi

• Publisher: Bloomsbury Academic
• Year: 2018
• Tongue: English
• Leaves: 311
• Category: Library

✦ Synopsis

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail.
Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.
Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

✦ Table of Contents

Title Page
Copyright Page
Contents
Acknowledgments
Introduction
Goals of the present volume
Chapter 1: The mediated world
What is a medium?
Development of the mediascape
Basic notions
Semiotic method
Further reading
Chapter 2: An outline of semiotic theory
Background and general notions
Cognate or complementary approaches
Narrative structure
Metaphor
Further reading
Chapter 3: Print media
The development of print media
Books
Newspapers
Magazines
Further reading
Chapter 4: Audio media
Recorded music
Music as social code
The radio
Celebrities and nostalgia
Further reading
Chapter 5: Film and video
Motion pictures
Cinema and postmodernism
Cinema genres
Further reading
Chapter 6: Television
The advent of TV
The impact of TV
TV and social change
Further reading
Chapter 7: The computer, the internet, and artificial intelligence
Computer mediation
The Internet
Social media
The computer and the mind
Further reading
Chapter 8: Advertising
What is advertising?
Creating a signification system
Advertising textuality
Further reading
Chapter 9: Impacts of the media
Overview
Impacts on writing
Impacts on mind and culture
Concluding reflections
Further reading
Glossary
Bibliography
Index