Semiotics: The Basics, Second edition

✍ Scribed by Daniel Chandler

• Publisher: Routledge
• Year: 2007
• Tongue: English
• Leaves: 326
• Edition: 2
• Category: Library

✦ Synopsis

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

✦ Table of Contents

BOOK COVER......Page 1
TITLE......Page 4
COPYRIGHT......Page 5
DEDICATION......Page 6
CONTENTS......Page 8
ILLUSTRATIONS......Page 12
PREFACE......Page 14
ACKNOWLEDGEMENTS......Page 18
INTRODUCTION......Page 20
1 MODELS OF THE SIGN......Page 32
2 SIGNS AND THINGS......Page 78
3 ANALYSING STRUCTURES......Page 102
4 CHALLENGING THE LITERAL......Page 142
5 CODES......Page 166
6 TEXTUAL INTERACTIONS......Page 194
7 PROSPECT AND RETROSPECT......Page 230
APPENDIX: KEY FIGURES AND SCHOOL......Page 246
GOING FURTHER......Page 254
GLOSSARY......Page 262
BIBLIOGRAPHY......Page 284
INDEX......Page 312

✦ Subjects

Языки и языкознание;Лингвистика;Семиотика;