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Understanding Consumer Recycling Behavior: Combining the Theory of Planned Behavior and the Norm Activation Model

✍ Scribed by Park, Joohyung; Ha, Sejin


Book ID
124058198
Publisher
Sage Publications
Year
2014
Tongue
English
Weight
189 KB
Volume
42
Category
Article
ISSN
1077-727X

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## Abstract User acceptance models such as the technology acceptance model, the theory of reasoned action, and the theory of planned behavior have been widely used to study a specific information system, a group of systems, or even computers in general. This study examines the usage of competitive