## Abstract This article examines the nature of the cognitive structures of bilingual consumers. The article begins by describing a psycholinguistic model that suggests that bilinguals have different structures for each of the languages they know. In a marketing context, this model implies that eve
Uncovering the value of the right word
β Scribed by Caroline Oliver
- Publisher
- John Wiley and Sons
- Year
- 2001
- Weight
- 259 KB
- Volume
- 2001
- Category
- Article
- ISSN
- 1061-4249
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
Most people join boards for selfless reasons, because they want to βmake a difference.β Received wisdom tells us that making a difference is grueling and overwhelming work, and unfortunately the muddled governance procedures of most boards seem to prove the case. In this article, Caroline Oliver, chair of the International Policy Governance Association, shows us why the Policy Governance board must disabuse itself of the orthodoxy that says that there is a oneβtoβone relationship between effort and effectiveness. Relying on just a handful of concise policies, the Policy Governance board dictates a whole range of organizational ends and so has more time to govern than the board that busies itself with staff means. The Policy Governance board may have a more straightforward job than the traditional board, but it is also more effective.
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