✦ LIBER ✦
Brave new words: The financial value of environmental communications
✍ Scribed by Robert A. Axelrod
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 83 KB
- Volume
- 9
- Category
- Article
- ISSN
- 1088-1913
No coin nor oath required. For personal study only.
✦ Synopsis
Corporations have made great strides toward improving environmental performance and working toward sustainability and socially responsible business practices. Yet surprisingly few take advantage of the full value of leveraging their performance in communication and marketing initiatives. Emerging investment trends, and growing supply-chain management and consumer demand, all indicate that communicating environmental or socially responsible practice is opening up opportunities-opportunities that are proving lucrative for companies strategically spreading the word.