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Typography and Motion Graphics: The ‘Reading-Image’

✍ Scribed by Michael Betancourt

Publisher
Routledge
Year
2018
Tongue
English
Leaves
161
Series
Routledge Studies in Media Theory & Practice 7
Category
Library
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✦ Synopsis

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

✦ Table of Contents

Cover
Half Title
Series Information
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures
Acknowledgments
Motion Typography
A History of Formalist Approaches
Legibility
The Technical Lineage
Typography and Titling
Notes
The ‘Reading-Image’
1 Kinetic Action
Notes
2 Graphic Expression
Notes
3 Chronic Progression
Notes
4 Conclusions
Motion versus Static Design
Reading/Discourse
The Role of Kinesis
Constraints on Semiosis
Notes
Index

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