๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Truth in Marketing Theory and Research

โœ Scribed by Shelby D. Hunt


Book ID
118029202
Publisher
American Marketing Association
Year
1990
Tongue
English
Weight
606 KB
Volume
54
Category
Article
ISSN
0022-2429

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๐Ÿ“œ SIMILAR VOLUMES


Truth in Marketing Theory and Research
โœ Shelby D. Hunt ๐Ÿ“‚ Article ๐Ÿ“… 1990 ๐Ÿ› American Marketing Association ๐ŸŒ English โš– 606 KB

The traditional view of truth as the central goal of marketing theory and research has been questioned in marketing's crisis literature by proponents of relativistic truth and critical relativism. Hunt reviews the development of the relativist views on truth. He then discusses a philosophy of scienc