๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Theory and research on marketing in Japan: An introduction

โœ Scribed by Ikuo Takahashi


Book ID
117319782
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
94 KB
Volume
57
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.


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The traditional view of truth as the central goal of marketing theory and research has been questioned in marketing's crisis literature by proponents of relativistic truth and critical relativism. Hunt reviews the development of the relativist views on truth. He then discusses a philosophy of scienc