β Scribed by Youngjin Yoo, Jae-Nam Lee and Chris Rowley (Eds.)
No coin nor oath required. For personal study only.
This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region - an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the globe. Although mobile technology did not originate in the region, over the last decade mobile and wireless technologies and services have rapidly grown in this area. Some companies from this area are taking the leading roles in many aspects of industry (hardware, software and service) and international standard setting organizations as well. The book presents 12 in-depth case studies written by specialists covering many countries in the region in order to provide an evolutionary perspective on mobile technology and business. The book offers both macro-level public policy implications and firm-level strategy for this emerging technology.
Content:
Front matter, Pages i-iii
Copyright, Page iv
About the Editors, Pages vii-x
Chapter 1 - Trends of Mobile Technology and Business in the Asia-Pacific Region: An Introduction, Pages 1-9, Jae-Nam Lee, Youngjin Yoo
Chapter 2 - Mobile Telecommunications and Businesses in Australia: Market Overview and Key Emerging Trends, Pages 11-38, Song Yang, Heejin Lee, Sherah Kurnia
Chapter 3 - The Current State and Future Directions of the Mobile Technologies and Business in China, Pages 39-66, Mianzhen Pan, Ji-Ye Mao
Chapter 4 - Mobile Business and Services in Hong Kong: Its Evolution, Development and Challenges, Pages 67-85, Patrick Y.K. Chau, Pak-Keung Cheung, Hon Ng, Wilton Fok
Chapter 5 - Japan: The Leading Mobile Market at the Crossroad, Pages 87-107, Masao Kakihara
Chapter 6 - Mobile Business in Korea, Pages 109-126, Chulwoo. Park, Hee-Dong. Yang
Chapter 7 - Trends in Mobile Technology and Business in Malaysia, Pages 127-152, Norizan M. Kassim, Mohamed Zain
Chapter 8 - Mobile Computing Applications in New Zealand, Pages 153-177, Krassie Petrova, David Parry
Chapter 9 - Beyond Mobile Communications β Ubiquitous Information Environments in Singapore, Pages 179-203, Anand Ramchand, Shan L Pan
Chapter 10 - Taiwan as a Mobile Society: Policy, Technology and Societal Challenges, Pages 205-228, Carol W. Hsu
Chapter 11 - Trends in Mobile Technology and Business in Thailand, Pages 229-248, Mongkolchai Wiriyapinit, Prasert Kanawattanachai
Chapter 12 - Conclusion, Pages 249-255, Youngjin Yoo, Jae-Nam Lee
Index, Pages 257-269
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