Contemporary International Business in the Asia-Pacific Region

✍ Scribed by Alain Verbeke, Robin E. Roberts, Deborah Delaney, Peter Zámborský, Peter Enderwick, Swati Nagar

Publisher: Cambridge University Press
Year: 2019
Tongue: English
Leaves: 528
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

The increasing dominance of the Asia–Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia–Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia–Pacific Region is an essential resource for students of business and management.

✦ Table of Contents

Frontmatter
List of case studies
List of shortened forms
About the authors
Preface
Preface r
Acknowledgements
Using the online instructor resources
Using your VitalSource eBook
p1
1
2
3
4
5
p2
6
7
8
p3
9
10
11
12
13
Appendix
Glossary
Index
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110862068X.01.S001.LXXXXXXX

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