A case study of Korean outbound traveler
β
Joseph S. Chen
π
Article
π
2001
π
Elsevier Science
π
English
β 104 KB
This study delineates destination}country images perceived by Korean travelers to Asia/Paci"c, North America, and Europe, respectively. The results from the frequency analysis show that travelers to Asia/Paci"c and North America felt their travel destinations possessed an `adventuresomea image, whil