A case study of Korean outbound travelers’ destination images by using correspondence analysis

✍ Scribed by Joseph S. Chen

• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 104 KB
• Volume: 22
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/s0261-5177(00)00066-2

✦ Synopsis

This study delineates destination}country images perceived by Korean travelers to Asia/Paci"c, North America, and Europe, respectively. The results from the frequency analysis show that travelers to Asia/Paci"c and North America felt their travel destinations possessed an adventuresomea image, while those who traveled to Europe perceived it had many interesting placesa. To further reveal the unique images of Asia/Paci"c, North America, and Europe, a correspondence analysis on 17 image attributes was employed. Various suggestions are provided to help practitioners launch e!ective strategies to entice future tourist demand, as well as meeting needs concerning the study of `imagea.