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Transfer of Marketing Know-How in International Strategic Alliances: An Empirical Investigation of the Role and Antecedents of Knowledge Ambiguity

โœ Scribed by Bernard L. Simonin

Book ID
121384528
Publisher
Palgrave Publishers Ltd.
Year
1999
Tongue
English
Weight
734 KB
Volume
30
Category
Article
ISSN
0047-2506

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