✦ LIBER ✦

Towards the Integration of Marketing and Public Relations

✍ Scribed by Kitchen, Philip J.

Book ID: 115472343
Publisher: Emerald Group Publishing Limited
Year: 1993
Tongue: English
Weight: 722 KB
Volume: 11
Category: Article
ISSN: 0263-4503
DOI: 10.1108/02634509310046115

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Public relations and marketing

✍ Daniel D. Savage 📂 Article 📅 1987 🏛 John Wiley and Sons ⚖ 392 KB

Public relations and marketing: An overv

Public relations and marketing: An overview

✍ Jim Van Leuven 📂 Article 📅 1991 🏛 Elsevier Science 🌐 English ⚖ 205 KB

The Merging of Public Relations and Poli

The Merging of Public Relations and Political Marketing

✍ Newman, Bruce I. 📂 Article 📅 2002 🏛 Haworth Press Inc 🌐 English ⚖ 76 KB

Public Relations and Marketing of the Ai

Public Relations and Marketing of the Air Medical Program

✍ David P. Ellis; Tina Frey 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 83 KB

Integrating marketing, public relations,

Integrating marketing, public relations, and fundraising for successful results

✍ Judith Turner Phair 📂 Article 📅 1995 🏛 John Wiley and Sons ⚖ 462 KB

## Abstract All too often, a lack of understanding and appreciation among marketing, public relations, and fundraising professionals results in miscommunication and misguided campaigning. It can prevent fundraisers from taking advantage of the latest public relations and marketing techniques to ach

The marketing and public relations pract

The marketing and public relations practices of Australian performing arts presenters

✍ Heath McDonald; Paul Harrison 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 190 KB