Towards a classification of cultural tou
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Bob McKercher
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Article
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2002
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John Wiley and Sons
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English
โ 117 KB
## Abstract This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identifie