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Towards a classification of cultural tourists

✍ Scribed by Bob McKercher

Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
117 KB
Volume
4
Category
Article
ISSN
1099-2340

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✦ Synopsis

Abstract

This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identified five discrete cultural tourism market segments that exhibited substantially different behaviour. Copyright Β© 2002 John Wiley & Sons, Ltd.

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