✦ LIBER ✦

Toward sustainable consumption: Researching voluntary simplifiers

✍ Scribed by Seonaidh McDonald; Caroline J. Oates; C. William Young; Kumju Hwang

Publisher: John Wiley and Sons
Year: 2006
Tongue: English
Weight: 116 KB
Volume: 23
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.20132

No coin nor oath required. For personal study only.

✦ Synopsis

This article examines and extends the notion of voluntary simplifiers (VS). VS are individuals who have freely chosen a frugal, anticonsumer lifestyle that features low resource use and environmental impact. The article will begin by reviewing empirical work with VS and their mainstream counterparts, non-voluntary simplifiers (NVS). It will go on to identify and locate within this literature an intermediate group: beginner voluntary simplifiers (BVS). BVS may support some aspects of sustainability (such as buying fair-trade coffee or recycling domestic waste) without either embracing a complete lifestyle change like VS, or completely dismissing ethical or environmental features of products and services they consume, like NVS.

Insight into the complex decision-making processes of BVS is crucial for the understanding of the concept of voluntary simplification and is therefore important for the advancement of sustainable consumption.

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