Toward Developing Marketing Strategies in Turbulent Environment
β Scribed by Choi, Yung Kyun
- Book ID
- 126589189
- Publisher
- Informa UK (Taylor & Francis)
- Year
- 2010
- Weight
- 336 KB
- Volume
- 20
- Category
- Article
- ISSN
- 1229-7119
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large
## Abstract It is often observed that firm survival and success have become problematic in the turbulent environments that firms face today. Resourceβbased theories propose that sustained competitive advantage is more a function of firm resources than of industry structure. In this paper, the natur