𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Toward a new institutional strategy framework for political marketing

✍ Scribed by Winther Nielsen, Sigge

Book ID
118221681
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
801 KB
Volume
13
Category
Article
ISSN
1472-3891

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Toward an ethical framework for politica
Toward an ethical framework for political marketing
✍ Nicholas O'Shaughnessy πŸ“‚ Article πŸ“… 2002 πŸ› John Wiley and Sons 🌐 English βš– 114 KB

## Abstract This article seeks to focus and organize the public and academic debate on the ethics of political marketing by soliciting answers in the application of ethical theory. Principal ethical theories of interest to marketing and the particular illumination they lend to political marketing a

Corporate political strategy: A framewor
Corporate political strategy: A framework for understanding nonprofit strategy
✍ Barbara Bigelow; Melissa Middleton Stone; Margarete Arndt πŸ“‚ Article πŸ“… 1996 πŸ› John Wiley and Sons 🌐 English βš– 1022 KB

Nonprofit organizations operate in environments characterized by institutional demands for legitimacy. The authors argue that, given this environment, corporate political strategy is critical to a nonprofit's ability to achieve its goals, gain access to resources, and achieve a sustainable advantage