✦ LIBER ✦

Toward an ethical framework for political marketing

✍ Scribed by Nicholas O'Shaughnessy

Publisher: John Wiley and Sons
Year: 2002
Tongue: English
Weight: 114 KB
Volume: 19
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.10054

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This article seeks to focus and organize the public and academic debate on the ethics of political marketing by soliciting answers in the application of ethical theory. Principal ethical theories of interest to marketing and the particular illumination they lend to political marketing are discussed. Often the answer they yield is ambivalent (not least because ethical propositions can only be argued, never resolved). It is concluded that, although utilitarians and others tip the balance in favor of political marketing practice, the strength of the contractarian critique means there is no closure in this debate. © 2002 John Wiley & Sons, Inc.

📜 SIMILAR VOLUMES

Assessing political will for anti-corrup

Assessing political will for anti-corruption efforts: an analytic framework

✍ Derick W. Brinkerhoff 📂 Article 📅 2000 🏛 John Wiley and Sons 🌐 English ⚖ 101 KB

Using “ethics labs” to set a framework f

Using “ethics labs” to set a framework for ethical discussion in an undergraduate science course

✍ Kelly Smith; Daniel Wueste; Julia Frugoli 📂 Article 📅 2007 🏛 The American Society for Biochemistry and Molecula 🌐 English ⚖ 70 KB 👁 2 views

Towards Bayanihan: building an extensibl

Towards Bayanihan: building an extensible framework for volunteer computing using Java

✍ Sarmenta, Luis F. G.; Hirano, Satoshi; Ward, Stephen A. 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 59 KB 👁 2 views

Project Bayanihan seeks to develop the idea of volunteer computing, which allows people to very easily pool together their computers' processing power and co-operate in solving parallel problems. While the idea of volunteer computing offers many exciting new prospects in global supercomputing and co

Toward an integrated framework for onlin

Toward an integrated framework for online consumer behavior and decision making process: A review

✍ William K. Darley; Charles Blankson; Denise J. Luethge 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 115 KB

## Abstract This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decision‐making processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell's (1978) and Engel, Blackwell, and Miniard's (1986) decision‐making model as

Nurturing Children and Families (Buildin

Nurturing Children and Families (Building on the Legacy of T. Berry Brazelton) || An Ethical Framework for Educating Children with Special Needs and All Children

✍ Lester, Barry M.; Sparrow, Joshua D. 📂 Article 📅 2010 🏛 Wiley-Blackwell ⚖ 484 KB 👁 1 views