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Tourists' information search: the differential impact of risk and uncertainty avoidance

✍ Scribed by Vanessa Ann Quintal; Julie Anne Lee; Geoffrey N. Soutar

Book ID
102445524
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
100 KB
Volume
12
Category
Article
ISSN
1099-2340

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

While studies in and out of tourism contexts have explored risk and/or uncertainty avoidance's impact on information search, few have clarified whether the two constructs impact differentially on information search. To examine this issue, data were collected from large online panels in Australia, China and Japan. The risk and uncertainty avoidance scales were reliable, had convergent and discriminant validity and were invariant across the three country samples. As expected, uncertainty avoidance was positively related to the extent of information search in all three country samples, whereas risk avoidance was not. This suggests that the constructs are distinct and may impact at different stages of decision‐making. Copyright Β© 2009 John Wiley & Sons, Ltd.

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