Tourism destination marketing – A tool for destination management? A case study from Nelson/Tasman Region, New Zealand

Evaluating the use of the Web for touris

Evaluating the use of the Web for tourism marketing: a case study from New Zealand

✍ Bill Doolin; Lois Burgess; Joan Cooper 📂 Article 📅 2002 🏛 Elsevier Science 🌐 English ⚖ 84 KB

The information-intensive nature of the tourism industry suggests an important role for the Internet and Web technology in the promotion and marketing of destinations. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of Web site development in New Zealand's Regi