Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights

✍ Scribed by Marc Helmold

Publisher: Springer International Publishing;Springer
Year: 2020
Tongue: English
Leaves: 201
Series: Management for Professionals
Edition: 1st ed.
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

✦ Table of Contents

Front Matter ....Pages i-xxv
Total Revenue Management (TRM) (Marc Helmold)....Pages 1-12
Pricing Elements and Price Elasticity (Marc Helmold)....Pages 13-27
Pricing as Part of Corporate Strategy (Marc Helmold)....Pages 29-42
Pricing Strategies (Marc Helmold)....Pages 43-59
Supply Chain Management and Distribution Channels (Marc Helmold)....Pages 61-69
Value Drivers in Revenue Management (Marc Helmold)....Pages 71-77
Audits as Tool to Evaluate Value (Marc Helmold)....Pages 79-82
TRM for Services (Marc Helmold)....Pages 83-88
Creating the Value Proposition (Marc Helmold)....Pages 89-94
TRM in Companies with Financial Difficulties (Marc Helmold)....Pages 95-105
Pricing in the Automotive Industry (Marc Helmold)....Pages 107-113
Pricing in the Hospitality Industry (Marc Helmold)....Pages 115-127
Pricing in the Aviation Industry (Marc Helmold)....Pages 129-137
Pricing in the Healthcare Sector (Marc Helmold)....Pages 139-159
Pricing Strategy in the Beer Industry (Marc Helmold)....Pages 161-174
Outlook: Full Revenue Management (FRM) (Marc Helmold)....Pages 175-183
Back Matter ....Pages 185-191

✦ Subjects

Business and Management; Sales/Distribution; Supply Chain Management; Market Research/Competitive Intelligence; Services

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