<div><p>How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually <i>do</i> service design to improve the quality and the interaction between service providers and customers. Youβll learn specific facilitation guidelines on how to ru
This is Service Design Thinking
β Scribed by Stickdorn, Marc;Schneider, Jakob
- Publisher
- BIS Publishers
- Year
- 2012
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles,...
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<div><p>How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually <i>do</i> service design to improve the quality and the interaction between service providers and customers. Youβll learn specific facilitation guidelines on how to ru
This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way
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