โ Scribed by David M. Russo; Edward W. McLaughlin
No coin nor oath required. For personal study only.
This study forecasts future trends and likely developments in the food industry and serves as a planning tool for manufacturers, retailers, and others interested in food system evolution. A Delphi study is used to forecast the future of the food system in four major areas: supermarket sales distribution, technological developments, operational developments, and structural developments. The study indicates a growth in the sales share of fresh, branded foods and an increased use of technology in customer service. 0 1992 John Wiley & Sons, Inc.
The 1980s brought about a great number of significant changes to the food industry. Changing consumer lifestyles led food retailers to offer more convenience in the way of extended hours, increased variety, and greatly expanded fresh food departments. An unprecedented wave of mergers and acquisitions coupled with historic highs in business failures created new, more consolidated business relationships at all levels of the food system. Conventional supermarkets saw the rise of new competition in numerous other retail formats. Perhaps the most dramatic changes occurred in the application of new, often electronic, technologies to virtually all food and grocery operations.
Businesses learned long ago that waiting for change to occur, and then responding, is not adequate to achieve their ever more ambitious financial goals. Anticipating change, rather than simply reacting to it, has become a sine qua m n of contemporary business. This is particularly true given the imperative of the planning function in the larger, more concentrated business organizations of the For a copy of the original Delphi questionnaire and the complete results, please contact the authors.
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