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The Welfare Effect of Advertising Restrictions in the U.S. Cigarette Industry

โœ Scribed by Stephen J. Farr; Carol Horton Tremblay; Victor J. Tremblay


Book ID
110254884
Publisher
Springer US
Year
2001
Tongue
English
Weight
72 KB
Volume
18
Category
Article
ISSN
0889-938X

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โœ Craig A. Gallet ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 60 KB ๐Ÿ‘ 2 views

The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with