The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with
β¦ LIBER β¦
The effect of public opinion on advertising strategies: The canadian cigarette industry
β Scribed by C.Anthony di Benedetto
- Publisher
- Elsevier Science
- Year
- 1987
- Weight
- 410 KB
- Volume
- 8
- Category
- Article
- ISSN
- 0270-0255
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