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The Effect of Government Advertising Policies on the Market Power of Cigarette Firms

โœ Scribed by Shilpi Bihari; Barry J. Seldon


Publisher
Springer US
Year
2006
Tongue
English
Weight
204 KB
Volume
28
Category
Article
ISSN
0889-938X

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The effect of the 1971 advertising ban o
โœ Craig A. Gallet ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 60 KB ๐Ÿ‘ 2 views

The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with