Foreword
Without Value, There Is No Future
Why?
Acknowledgments
Contents
Notes on Contributors
List of Figures
List of Tables
Part I: Introduction
Chapter 1: Introduction. The Values of Public Service Media in the Internet Society
1 Public Service Media in the Digital Age: Keeping Up with Constant Change
2 The Need for Legitimacy in a Challenging Environment
3 Ensuring Core Values, Embracing Emerging Ones
References
Chapter 2: Public Service Broadcasting and Democracy: Main Research Topics and Suggestions for the Future
1 Introduction
2 Main Research Topics in Public Service Broadcasting
2.1 Digitalization and New Technologies
2.1.1 Digital Transition and Switchover
2.1.2 Use of Social Media
2.1.3 Audience Participation and Engagement
2.1.4 Convergence
2.2 Business Model and Funding
2.2.1 Competition and Conflict with Commercial Broadcasters
2.2.2 Mixed Models
2.3 Policies and Regulation
2.3.1 Multi-Stakeholder Approach
2.3.2 Government Regulation and Influence
2.3.3 Neoliberal Approach and Deregulation Process
2.3.4 Small Countries, Third Democracies, and Undeveloped Nations
2.3.5 European Union and Homogenization
2.4 Public Value and Citizen Interest
2.4.1 Public Role and Citizen Interest
2.4.2 Educate and Inform
2.4.3 Distinctiveness
2.4.4 Diversity and Pluralism
3 Public Service Broadcasting Research: Suggestions for the Future
3.1 Providing Possible Strategies to Face PSB Challenges
3.2 Public Programs’ Quality and Features
3.3 Social Media Management in Different Contexts
3.4 Improving Cultural and Artistic Analysis
References
Part II: Innovation Strategies
Chapter 3: Public Service Media in the Age of Platformization of Culture and Society
1 Public Service Media’s Changing Values
2 From Public Service Media to Public Service Platforms
2.1 The Rising Power of Online Platforms
2.2 Platforms as Media
2.3 IF Platforms Are Media, THEN Public Service Media Can Be Platforms Too!
3 Conclusions
References
Chapter 4: Can Automated Strategies Work for PSM in a Network Society? Engaging Digital Intermediation for Informed Citizenry
1 Introduction
2 Public Service Media and the “Network Society” of 2020
3 Digital Intermediation: Automation
4 Public Service Media Algorithmic Strategies
5 Attempts to Implement PSM Values in Algorithms
6 Digital Intermediation as a PSM Strategy?
7 Conclusion
References
Chapter 5: Are Public Service Media Necessary in the Transmedia Era?
1 Introduction
1.1 The Need for Public Media
1.2 Public Service in the Transmedia Age
1.3 From the Transmedia Project to the Product
2 The Case of À Punt Mèdia
3 Discussion
4 Conclusions
References
Chapter 6: Public Service Media and Blockchain Technology: First Thoughts
1 Introduction
2 Blockchain in Cultural Industries
3 Reflections on the Public Service Media
4 Conclusions
References
Chapter 7: Analysis of the Quality of the Websites of Regional Public Television Networks in the European Union: Comparative Study Between Spain, Germany, and Belgium
1 Quality and Public Service Media
2 Quality and Proximity Public Service Media
2.1 Technical Information: From Radio and Television Broadcasting to Platforms
2.2 Accessibility
2.3 Languages, Attention to Dialects, and Cultural Minorities
2.4 Children and Youth
2.5 Diversity
2.6 Relationship with the Audience
2.7 Media Literacy: How to Explain and Add Value to the Public Service
3 Conclusions
References
Part III: Governance and Regulation
Chapter 8: The Governance of Public Service Media for the Internet Society
1 Shared National and European Regulation
2 Genealogy of Public Service Broadcasting
3 Structures and Organizational Systems
4 Governance Typology
5 Governance and Values for the Internet Society
References
Chapter 9: Canadian Communication Policies in the Post-Netflix Era
1 An Indispensable Return to History
1.1 State or States3
1.2 The Neoliberal Turn of the 1980s
2 A Changing Situation: New Questions
3 Public Policy According to Netflix
4 And Now…
5 Conclusion
References
Chapter 10: Public Service Media Interventions: Risk and the Market
1 Conceptualizing Market Impact
2 Shaping the Market
2.1 Sustaining a Supply Base
2.2 Supporting Digital Innovation
3 Conclusion
References
Chapter 11: Media and the Internet Access Providers in an Era of Convergence
1 Introduction
2 Main Challenges of Convergence
3 Two Economic Models with Different Economic Grounds
4 The Rationality of Convergence
4.1 A Basic Form of Complementarity Between Actors
4.2 Convergence and Triple-Play Offers
4.3 The Variety of Strategies Relying on Convergence
4.4 The Limits of Strategies Based on Convergence
5 Internet Platforms and Disruption
6 To What Extent Does Convergence Meet the Major Regulatory Challenges?
6.1 Why Should Convergence Be Regulated?
6.2 The Tools of Regulation
7 Concluding Remarks
References
Part IV: Democratic Reinforcement
Chapter 12: Media Capture and Its Contexts: Developing a Comparative Framework for Public Service Media
1 Introduction: Capture Is Everywhere
2 Media Capture in Europe
3 Contextualizing PSM Capture for Comparative Assessments
4 Testing the Framework: A Five-Country Assessment
4.1 Belgium
4.2 Czech Republic
4.3 Finland
4.4 Spain
4.5 United Kingdom
5 New Context: Discussion
References
Chapter 13: The Challenge of Media and Information Literacy for Public Service Media
1 The Right of MIL Policies for Ensuring Democratic Societies
1.1 Media Literacy by the European Commission
1.1.1 The Audiovisual Media Services Directive (AVMSD)
1.1.2 Media Literacy to Overcome Disinformation
1.2 Media and Information Literacy by UNESCO
2 The role of Public Service Media Promoting Media and Information Literacy
2.1 LUMNI
2.2 BBC-Bitesize
2.3 Oi2 RTVE-UAB Observatory
3 The Role of the European Platform of Regulatory Authorities
4 Conclusions
References
Chapter 14: Electoral Debates in Television and Democratic Quality: Value Indicators
1 Trust, Politics, and Democracy
2 Key Aspects in the Organization of Television Debates
2.1 Programming and Direction of the Debates
2.2 The Format of the Debate
2.3 Transparency and Fact-Checking
3 Indicators of Value for Television Electoral Debates
4 The Value of Debates and Public Service Media
References
Chapter 15: Trends on the Relationship Between Public Service Media Organizations and Their Audiences
1 Introduction
2 The RTVE Case in Three Key-Points: Realities, Playz, and Lab
2.1 Three Lines of Relationship with Younger Audiences: Reality TV, Playz, and RTVE’s Lab
2.2 From Networks to Screens
3 RAI: Digitalization and Identity Project
3.1 Rai Brand Project
4 RTP: A Trail of Public Service Toward a Youth Approach
4.1 The Educative and Informative Proposes in Youth Programming
4.2 Connected to the Future
5 Conclusions. Public Service Media in Spain, Italy, and Portugal: Points of Convergence and Common Challenges
References
Chapter 16: State Media and Digital Citizenship in Latin America: Is There a Place for the Weak?
1 Introduction
2 State-Run Media in Latin America
3 State Media and the Public Sphere
4 State Media in the Public Sphere on the Internet
5 From Broadcasting to Digital Service
6 From Users to Digital Citizens
References
Index