๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The user is always right

โœ Scribed by IN Larkin


Publisher
Elsevier Science
Year
1987
Tongue
English
Weight
409 KB
Volume
29
Category
Article
ISSN
0950-5849

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## Abstract Service companies believe two myths, says the author. One is that the customer is always right. And the second is that anyone willing to part with his money should be treated as a valid customer. Instead, the author argues, successful companies target customers who fit their business mo