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The use of visual warnings in social marketing: The case of tobacco

✍ Scribed by Karine Gallopel-Morvan; Patrick Gabriel; Marine Le Gall-Ely; Sophie Rieunier; Bertrand Urien

Book ID: 116618572
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 701 KB
Volume: 64
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2009.09.012

No coin nor oath required. For personal study only.

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## Abstract This paper aims to contribute to an understanding of the marketing/creativity interface in the visual arts at the level of the individual artist. Proceeding, broadly speaking, from a constructivist perspective and using a qualitative case study approach, it examines a visual artist's pe