𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The marketing/creativity interface: a case study of a visual artist

✍ Scribed by Daragh O'Reilly

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
110 KB
Volume
10
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This paper aims to contribute to an understanding of the marketing/creativity interface in the visual arts at the level of the individual artist. Proceeding, broadly speaking, from a constructivist perspective and using a qualitative case study approach, it examines a visual artist's personal construction of her creative and business work. The analysis highlights the significance of emotional, cognitive, spiritual and physical processes for the artist's positioning, process, and products, as well as her difficulties with promotion and pricing issues. It was seen, following Fillis (2004), that, at the level of an individual artist, her work may be not only product‐oriented but self‐oriented. It therefore behoves artists and their agents to be able to offer appropriately distinguishing promotional accounts of the artist's artistic identity, process and work based on a deep self‐reflexive awareness and understanding by the artist of her own creative practice.

Copyright © 2005 John Wiley & Sons, Ltd.

📜 SIMILAR VOLUMES

A political approach to relationship mar
A political approach to relationship marketing: case study of the Storsjöyran festival
✍ Mia Larson 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 211 KB

## Abstract This study is concerned with interorganisational aspects of relationship marketing, which, in turn, has led to a focus on political aspects, i.e. on interests, conflicts and power in a project network consisting of actors marketing a festival. A metaphor of a project network, the politi

Distillery marketing and the visitor exp
Distillery marketing and the visitor experience: a case study of Scottish malt whisky distilleries
✍ Geoff McBoyle; Edith McBoyle 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 176 KB

## Abstract Since the 1960s, visitor tours of Scottish malt whisky distilleries have been used by whisky companies to promote their products. The original concept of the visitor as passive observer has evolved to include the notion of visitor as VIP guest in three special interest attractions—conno

A Review on the Study of Creativity in S
A Review on the Study of Creativity in Singapore
✍ AI-GIRL TAN 📂 Article 📅 2000 🏛 Creative Education Foundation 🌐 English ⚖ 129 KB 👁 1 views

## Abstract This paper reviews the study of creativity in Singapore. Three questions are asked. What is the current status of the study of creativity in Singapore? What kinds of creativity studies have been conducted? What are the future directions of Singaporean creativity research? PsycLIT and Er

Estimating market power in a two-sided m
Estimating market power in a two-sided market: The case of newspapers
✍ Elena Argentesi; Lapo Filistrucchi 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 204 KB

## Abstract The newspaper industry is a two‐sided market: the readers market and the advertising market are closely linked by inter‐market network externalities. We estimate market power in the Italian newspaper industry by building a structural model which encompasses a demand estimation for diffe