๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The use of social media: an exploratory study of usage among digital natives

โœ Scribed by David L. Williams; Victoria L. Crittenden; Teeda Keo; Paulette McCarty


Book ID
112165063
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
141 KB
Volume
12
Category
Article
ISSN
1472-3891

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Usage, barriers and measurement of socia
โœ Nina Michaelidou; Nikoletta Theofania Siamagka; George Christodoulides ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 329 KB

Previous research has established the benefits of branding for business-to-business (B2B) organizations. Various tools can be used to support B2B brands, including the internet and other interactive technologies. Yet research on how organizations use Social Networking Sites (SNS) to achieve brand ob