๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The use of marketing principles to maximise economic benefits of weather

โœ Scribed by V. Ballentine

Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
778 KB
Volume
1
Category
Article
ISSN
1350-4827

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โœฆ Synopsis

An understanding of the market place and business practice is essential to those providing meteorological information in order to maximise economic benefit to the customer. Case studies using information from companies in the Water Market Sector show that benefits gained are both qualitative and quantitativio and that costlbenefit ratios in excess of 1:30 can be obtained by the Retail and Manufacturing Market Sector when provided with services that are tailored to meet their requirements. This increase in benefit is shown to be directly attributable not only to the application of marketing principles by weather-service providers, and research and new technology, but also to educating the market place in the services and products that can be provided and bow to use the information in their decision-making process.

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