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The Theory of Planned Behaviour and Intentions to Attend a Sport Event

✍ Scribed by George B. Cunningham; Hyungil Kwon


Book ID
117777488
Publisher
Elsevier
Year
2003
Tongue
English
Weight
277 KB
Volume
6
Category
Article
ISSN
1441-3523

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Two experiments based upon Gollwitzer's (1993) concept of implementation intentions are described. In both experiments, attitudes, subjective norms, perceived behavioural control and intentions from Ajzen's (1991) theory of planned behaviour were used to measure participants' motivation prior to an