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Entrepreneurial intentions: Applying the theory of planned behaviour

✍ Scribed by Krueger, Norris F.; Carsrud, Alan L

Book ID
111874886
Publisher
Taylor and Francis Group
Year
1993
Tongue
English
Weight
901 KB
Volume
5
Category
Article
ISSN
0898-5626

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Two experiments based upon Gollwitzer's (1993) concept of implementation intentions are described. In both experiments, attitudes, subjective norms, perceived behavioural control and intentions from Ajzen's (1991) theory of planned behaviour were used to measure participants' motivation prior to an