✦ LIBER ✦

The strategic value of CRM: a technology adoption perspective

✍ Scribed by Richard, James; Thirkell, Peter; Huff, Sid

Book ID: 126993232
Publisher: Taylor and Francis Group
Year: 2007
Tongue: English
Weight: 313 KB
Volume: 15
Category: Article
ISSN: 0965-254X
DOI: 10.1080/09652540701726793

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The adoption of customer relationship ma

The adoption of customer relationship management (CRM) technology in SMEs

✍ Jones, Gary Packham and Martin Beck, Paul; H. Nguyen, ThuyUyen; S. Waring, Teres 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 156 KB

Adoption of CRM technology in multichann

Adoption of CRM technology in multichannel environment: a review (2006‐2010)

✍ Awasthi, Preety; Sangle, Purnima S. 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 268 KB

A note on the strategic adoption of a ne

A note on the strategic adoption of a new technology

✍ J. F. Reinganum 📂 Article 📅 1983 🏛 Springer 🌐 English ⚖ 454 KB

The adoption of software measures: A tec

The adoption of software measures: A technology acceptance model (TAM) perspective

✍ Wallace, Linda G.; Sheetz, Steven D. 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 551 KB

Strategic timing of adoption of new tech

Strategic timing of adoption of new technologies under uncertainty: A note

✍ Georg Götz 📂 Article 📅 2000 🏛 Elsevier Science 🌐 English ⚖ 98 KB

Understanding the Antecedents to the Ado

Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers

✍ Peltier, J. W.; Schibrowsky, J. A.; Yushan Zhao, 📂 Article 📅 2009 🏛 SAGE Publications 🌐 English ⚖ 285 KB