𝔖 Bobbio Scriptorium
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The savvy French consumer: a cross-cultural replication

✍ Scribed by Garnier, Marion; Macdonald, Emma K.

Book ID
126557621
Publisher
Westburn Publishers Ltd
Year
2009
Tongue
English
Weight
249 KB
Volume
25
Category
Article
ISSN
0267-257X

No coin nor oath required. For personal study only.

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## Abstract Given the unmistakable trend toward a more integrated global economy and the tremendous impact of consumer vanity on demand for countless goods and services, there exists a need for more cross‐cultural research on the important psychological construct known as __consumer vanity__ (Netem