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Consumer revenge behavior: A cross-cultural perspective

✍ Scribed by Haithem Zourrig; Jean-Charles Chebat; Roy Toffoli


Book ID
116618362
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
367 KB
Volume
62
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.


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## Abstract Given the unmistakable trend toward a more integrated global economy and the tremendous impact of consumer vanity on demand for countless goods and services, there exists a need for more cross‐cultural research on the important psychological construct known as __consumer vanity__ (Netem