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What is the Value of Luxury? A Cross-Cultural Consumer Perspective

✍ Scribed by Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane; Strehlau, Suzane; Godey, Bruno; Pederzoli, Daniele; Neulinger, Agnes; Dave, Kartik; Aiello, Gaetano; Donvito, Raffaele; Taro, Koyama; Táborecká-Petrovičová, Janka; Santos, Carmen Rodríguez; Jung, Jaehee; Oh, Hyunjoo

Book ID
118764180
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
825 KB
Volume
29
Category
Article
ISSN
0742-6046

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✍ Wiedmann, Klaus-Peter; Hennigs, Nadine 📂 Article 📅 2012 🏛 Gabler Verlag 🌐 English ⚖ 609 KB

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t