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The Role of Value-Informed Pricing in Market-Oriented Product Innovation Management

✍ Scribed by Paul T. M. Ingenbleek; Ruud T. Frambach; Theo M. M. Verhallen

Book ID: 109165322
Publisher: John Wiley and Sons
Year: 2010
Tongue: English
Weight: 200 KB
Volume: 27
Category: Article
ISSN: 0737-6782
DOI: 10.1111/j.1540-5885.2010.00769.x

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