There Is More to Market Learning than Gathering Good Information: The Role of Shared Team Values in Radical Product Definition

✍ Scribed by Luca Berchicci; Christopher L. Tucci

• Book ID: 109165318
• Publisher: John Wiley and Sons
• Year: 2010
• Tongue: English
• Weight: 358 KB
• Volume: 27
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2010.00765.x