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The Role of Self-identity in the Theory of Planned Behavior: A Meta-Analysis

✍ Scribed by Jostein Rise; Paschal Sheeran; Silje Hukkelberg

Book ID
109291638
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
104 KB
Volume
40
Category
Article
ISSN
0021-9029

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## Abstract This paper explores the role of self‐identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including a wider array of identity and social influences is developed and t