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Interaction Effects in the Theory of Planned Behavior: The Interplay of Self-Identity and Past Behavior

✍ Scribed by Joanne R. Smith; Deborah J. Terry; Antony S. R. Manstead; Winnifred R. Louis; Diana Kotterman; Jacqueline Wolfs

Book ID
109290323
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
135 KB
Volume
37
Category
Article
ISSN
0021-9029

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## Abstract This paper explores the role of self‐identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including a wider array of identity and social influences is developed and t