𝔖 Bobbio Scriptorium
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The role of sales and marketing integration in improving strategic responsiveness to market change

✍ Scribed by Lyus, David; Rogers, Beth; Simms, Christopher

Book ID
126202584
Publisher
Palgrave Publishers Ltd.
Year
2011
Tongue
English
Weight
267 KB
Volume
18
Category
Article
ISSN
1741-2439

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This article describes the results of a benchmarking study of mechanisms used in corporate CI operations to coordinate strategic and tactical intelligence for sales and marketing. The American Productivity and Quality Center (APQC) sponsored the study, for which the authors served as subject-matter