𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Role of Key Account Management in Marketing and Sales Intelligence

✍ Scribed by Prof. Dr. Björn Ivens,Prof. Dr. Catherine Pardo

Book ID
126394297
Publisher
Gabler Verlag
Year
2014
Weight
473 KB
Volume
31
Category
Article
ISSN
1865-6544

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This article describes the results of a benchmarking study of mechanisms used in corporate CI operations to coordinate strategic and tactical intelligence for sales and marketing. The American Productivity and Quality Center (APQC) sponsored the study, for which the authors served as subject-matter