✦ LIBER ✦
Sales and marketing resistance to Key Account Management implementation: An ethnographic investigation
✍ Scribed by Pressey, Andrew D.; Gilchrist, Alan J.P.; Lenney, Peter
- Book ID
- 127181729
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 728 KB
- Volume
- 43
- Category
- Article
- ISSN
- 0019-8501
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