The role of regulatory fit in visionary
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Daan Alexander Stam; Daan van Knippenberg; Barbara Wisse
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Article
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2009
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John Wiley and Sons
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English
β 185 KB
## Abstract It is generally argued that leader visions motivate followers by focusing on reaching __desirable__ endβstates. However, it has also been suggested that visions may motivate followers by focusing on avoiding __undesirable__ situations. In this paper we investigate the effects of appeals