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The role of regulatory fit on the attraction effect

✍ Scribed by Subimal Chatterjee; Rajat Roy; Ashwin Vinod Malshe


Book ID
116624784
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
190 KB
Volume
21
Category
Article
ISSN
1057-7408

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The role of regulatory fit in visionary
✍ Daan Alexander Stam; Daan van Knippenberg; Barbara Wisse πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 185 KB

## Abstract It is generally argued that leader visions motivate followers by focusing on reaching __desirable__ end‐states. However, it has also been suggested that visions may motivate followers by focusing on avoiding __undesirable__ situations. In this paper we investigate the effects of appeals