The role of consumer ethical beliefs in
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Aikaterini Vassilikopoulou; Kalliopi Chatzipanagiotou; George Siomkos; Amalia Tr
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Article
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2011
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John Wiley and Sons
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English
⚖ 146 KB
👁 2 views
The purpose of this paper is to investigate the consumer reaction during a product-harm crisis by examining the interdependencies that exist among their ethical beliefs as consumers, their attributions of blame, their feelings of anger and finally their purchase intentions towards the affected compa