The purpose of this paper is to investigate the consumer reaction during a product-harm crisis by examining the interdependencies that exist among their ethical beliefs as consumers, their attributions of blame, their feelings of anger and finally their purchase intentions towards the affected compa
β¦ LIBER β¦
Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability
β Scribed by Jeri Lynn Jones; Karen L. Middleton
- Publisher
- Springer
- Year
- 2006
- Tongue
- English
- Weight
- 196 KB
- Volume
- 70
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
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